Following a nine-year brand hiatus, British-born menswear brand Aubin is returning on 7th September.
To celebrate its return, Aubin is transforming an iconic pub in the heart of Carnaby, into The Aubin Arms. A stone’s throw away from the brand’s first standalone store, The Aubin Arms will breathe life back into the British pub, creating a place of friendship, comfort, and comradery where Londoners can reunite after months spent in lockdown
The two-week takeover will consist of an array of unique programming, from traditional pub games to a gourmet pie night. Whilst the second floor of the pub, The Aubin Salon, will play host to a Soho Radio takeover, including DJ sets and a live broadcast on September 15th, with a host of special guests in attendance and a special performance by singer-songwriter Joel Culpepper.
The epitome of a classic British pub, The Aubin Arms features everything associated with a pub-goers favourite local, complete with a warm and inviting atmosphere, the brand invites guests to come down and raise a glass in celebration of the relaunch. Inspired by the brand’s modern take on heritage style, interiors feature special touches, including bespoke signage, beer mats and taps and traditional pub games, whilst the menu features Aubin’s take on classic pub snacks.
Home to a wealth of heritage brands, The Aubin Arms is set in Carnaby’s Newburgh Quarter, next door to Aubin’s brand-new store. Providing consumers with a 360 experience, the store allows fans of the brand, both old and new, to fully immerse themselves in all that Aubin is and stands for. Shop the core collection of wardrobe staples, including chunky knitwear and transitional outerwear, all of which is expertly crafted, rooted in the belief that better is greater than more. What’s more, those who make a purchase at the store can pop across the street and enjoy a complimentary drink on Aubin*.
To be in with the chance of winning an exclusive space at The Aubin Arms’ Soho Radio event on 15th September, email firstname.lastname@example.org, and visit our social pages where we’ll be giving away drinks tabs for you and your friends across the duration of the pop up. The address for the Aubin Arms is 16 Newburgh Street, W1F 7RY.