The Smirnoff team along with Rinse FM is tackling gender inequality this year and channeling it through an all-female link up, hosted by hosts Julie Adenuga and Emerald joined by artists including Lady Leshurr, Quay Dash, Bad Gyal, Paigey Cakey, Trillary Banks, Barely Legal and Work It DJs.
The SMIRNOFF Equalising Music aim of the is to escalate gender parity in the music industry by 2020 and redress the gender imbalance on club and festival line ups, something which is so prominient nowadays with studies showing that in 2017 women still only accounted for 19% of festival headliners. Smirnoff Equalising Music is an initiative designed to effect real, top-down, industry-wide change. Supported by Wireless, Smirnoff Equalising Music is teaming up with Rinse FM, London’s pioneering underground music station, to show the way forward, bringing the scene’s foremost female talent to Wireless 2018.
The main stage is set to be hosted by two leading voices in UK radio: Beats 1 anchor Julie Adenuga, and Rinse FM Drive time host Emerald. “Since its pirate beginnings, Rinse has been nurturing talent and pushing boundaries. Thanks in no small part to the likes of Julie Adenuga, Maya Jama and Emerald, female presenters have inspired and influenced our entire radio output. It’s fitting to be teaming up with Smirnoff Equalising Music and Wireless to celebrate a wealth of diverse female talent and promote a shift in urban culture” – Sarah Lockhart, Rinse
Tune in to Rinse drive time (1600-1900 hrs) to hear a week of special Equalising Music programming kicking off 9th July, plus 12 hours of highlights from Wireless on Saturday 14th July. To find out more and for the chance to win tickets to Wireless Festival 2018 visit rinse.fm/equalisingmusic.