Relentless Energy Drink Advert Launch – (RECAP)

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Relentless Energy Drink Advert

A couple of weeks ago we were lucky enough to get an invite to the Exclusive Press launch of the Relentless Energy drink 2013 advert that films a gig with Professor Green, Pure Love and Zane Lowe. As well as watching the amazing advert we got to hear some thoughts from the guys them selves on what its like to work with Relentless and each other.
Zane Lowe “From the get go there was a fun, relaxed and everyday life feel to the ad. I can safely say that all that were involved loved the process and are proud to be a part of it. The fact that all of us vibe off of each other and have a very good working as well as personal relationship made the whole experience even more satisfactory”. Pro Green
“Initially I was quite apprehensive as to how the ad would turn out but in actual fact there was an organic feel throughout the filming, coinciding with an intimate relationship between ourselves and the filming crew. The ad makes sense and somehow manages to sync in the different genres of music whilst at the same time making it relevant to the image Relentless is trying to portray”. Pure Love images “Relentless allowed us to be ourselves throughout the whole filming procedure. Despite initially going into process with trepidation, in actuality we were infact allowed to be independent and self-led without the pressure of being dictated to. Relentless lets you do what you want, while they just film the process. There was a fun, chilled and easy going aura between both the crew and artists and a natural feel throughout. We used each other’s energy to keep us going and it definately surpassed our expectations and changed our originally pessimistic view”. When asked how it was like to work with a brand they were extremely honest: Pro Green “I like to think that there is an  energy and rawness in my performances which coincides with the whole purpose of the brand. Like the ad, my music aims to inspire and galvanise others around me to do things to the max, which links in with the tagline, “No Half Measures”. Pure Love “The ad gets the message across, which is that music really matters. It’s clear to see that the brand wants to support people who have a genuine love and passion for it and they are passionate about championing good music”. Zane Lowe “Music is all I’ve ever known and the fact  that  the ad highlights this and makes music the focal point, was the most important thing in my eyes. Relentless wants to support the artists and doesn’t tread on toes to do so, which is one of the things that made this campaign so appealing”. Relentless Energy Drink has announced that it will be collaborating with music artists Professor Green, Zane Lowe and Pure Love in a series of exciting projects and events throughout the whole year. All three will help shape Relentless’s creative projects and live events in the UK throughout 2013. so look out for more info by going to the Relentless website :http://www.relentlessenergy.com/.

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Love music? Love Relentless? Leave us a comment. Don’t forget to follow us on Twitter and Instagram @trappedmagazine Written by Nana Adjei

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