Luxury brand Gucci shows that everyone enjoys a good meme. The designer brand has captured the interest of a whole new demographic since Alessandro Michelle’s take over. Michelle continues to make Gucci as relatable as a designer brand could possibly get, especially in the digital age. Michelle also proves that he isn’t afraid to poke fun of the brand and everything associated with it by joining in with the ever growing meme culture.
Gucci launched the #TFWGucci (the feeling when Gucci) on their Instagram to promote their latest launch Les Marché Des Merveilles collection of watches. The hashtag featured a collection of original hillarious memes made by popular twitter and Instagram meme accounts including @beigecardigan @johnyuyi @pollynor. Each visual artist, and meme creator creates a meme in their own style and humour. Some pieces draw on existing popular memes such as the starter packs, Arthur’s fist and medieval reactions.
Check out some of our favourites below, and head to the Gucci instagram for more couture memes.
https://www.instagram.com/p/BR5eQafFeZf/?taken-by=gucci
https://www.instagram.com/p/BR49csTFfEm/?taken-by=gucci
https://www.instagram.com/p/BR2uIrAla8U/?taken-by=gucci
https://www.instagram.com/p/BRvuhPglLGL/?taken-by=gucci
