Tinie Tempah To Promote “Youth” With A Shoreditch Pop Up Shop

Tinie Tempah has a new album “Youth” which is releasing in just under 2 weeks.  Tinie has decided to open up his own pop up store in Shoreditch to help promote the album. The shop will be a two day experience, which will allow visitors to shop Tinie’s own brand, What We Wear amongst other popular brands such as Morleys Chicken and KA.

The amalgamation of brands is to represent what makes the Disturbing London pioneer tick. Taken from Lart Magazine Tinie explains “This pop up will take you on a journey through snapshots of my life. So i’ve put everything in there from a barbershop similar to one my dad used to own when I was a kid, and a Nintendo 64 as I used to spend hours in my bedroom playing Goldeneye with my friends.”

Tinie will also be performing a Dj set alongside his official tour DJ, DJ Charlsey to open up the store. You can find the pop up at Protein Studios 31 New Inn Yard London EC2A 3EY,


Words – Martin Viashima @MartinViashima