The Weekend signed to Puma late last year as a creative collaborator and brand ambassador which surprised few as artists seem to be getting sneaker deals like it is going out of fashion. This week we are starting to see the fruits of the their partnership.
The singer used Instagram to tease his first shoe, before giving us a full on foot shot whilst preforming on his XO tour. The beige boot has a Yeezy Season 2 Crepe vibe, but will probably not have the high price tag. Puma seems to have a major interests in gaining celebrity endorsements as the brand has also signed Big Sean and of course everyone loves the Rihanna sneakers.
Words – Martin Viashima @MartinViashima