N£w World Ray Drops ‘The Rain’ Album

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Introducing Brighton based and Nigerian born rapper N£w World Ray (Raymond Njoku), who has recently released his exhilarating debut album ‘The Rain Album’. The 18 year old possesses a vibrant and forward thinking approach to Hip Hop, experimenting radically with both his beats and flow, which work cohesively with his profound tone of voice, producing futuristic tendencies in his work; rather reminiscent of the likes of Travis $cott and Kanye West’s ‘Yeezus’, who are both undoubtedly influences.

Njoku has not marginalised himself to just music, he’s ventured into other fields such as entrepreneurship, writing, modelling and designing with his ‘N£w World’ brand.

‘The Rain Album’ itself is simply laudable, justifying a 3 year production process. Njoku is extremely volatile in his music but distinguishable nonetheless. He pushes the boundaries of Hip Hop with electronic focused beats, however maintains emphasis on obligatory subjects like money, hoes, materialism and God, also keeping in mind his ambition to become a King in rap. Listen to his debut album below.

Words: Benji Reeves

https://soundcloud.com/newworldray/sets/the-rain-album

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