Nike have started promotional efforts in China with a bang! Today they unveiled a new campaign the ‘Give me the ball” campaign based on a simple premise of picking up a ball and making it happen. the ad is draws from the humble origins of basketball players such as Kobe Bryant, Kevin Durant, Chinese Basketball Association League MVP Yi Jianlian and rising star Wang Zhelin. As China’s importance in the sport of Basketball grows globally we’re not surprised to see Nike at the forefront of the advertising buzz.
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