Nike are forward thinkers as we know and they never sleep on their success, their latest project is a women’s only European store. This week saw the opening of the store on London’s King’s Road this week. which is now the sportswear brand’s 3rd women’s only store joining Shanghai, China and Newport Beach, California. The store is massive, covering 207-square-meters of space, it provides bespoke services such as pant hemming, gait analysis and bra fitting as well as advice on the best products suited to specific personal requirements. Women will also be able attend free weekly Nike+ Training Club classes and a Nike+ Run Club that can be booked via an in-store digital community wall that connects consumers to Nike events across London.
The Vice president and general manager of Nike stores Heidi O’Neill says:
“Our new King’s Road store is yet another example of our commitment to women to bring them the very best of Nike. Our women’s business has never been stronger and our deep connections with women at retail are helping fuel this growth.”
To find out more info check out Nike’s official website.
