SWAG LDN was founded in 2009 in Croydon, South London and has been going strong ever since. From the beginning their launch, the brand has been endorsed by the UK Rap and Grime scene with fellow South Londoners Krept and Konan, Stormzy, Bonkaz and The Section Boyz showing love, as well as fitness vlogger Terrol Lewis and actor Kayode Ewumi who proudly support the brand. Back in December of 2016, the streetwear brand
Through the clothing SWAG LDN release, they strive towards producing staple silhouettes with a luxury feel for both men and women. Swag LDN offer a wide range of products, catering to fashion, sportswear and caual wear needs, T-shirts, sweatshirts, hoodies, joggers and Bomber Jackets along accessories such as baseball caps. Their stand out pieces are their bodysuits and jumpsuits for women who might be looking for something different.
The brand recently released their military pack, which consists of a hoodie and t-shirt both with camouflage detailing and double branding on the front and back of the T-shirt.
The brand has already got the online side of things covered, could there be a move to more frequent pop-up spots or a permanent, physical store? Stay tuned to their Instagram for regular updates, @Swagldn.
Words: Ali Hinkins – @Iamalihinkins
(Some of the pieces pictured may or may not be in stock, subject to availability.)