Hype have teamed up with new label Lusardi London, creators of intricately detailed ‘anti gold’ pieces to create a cool original watch and jewellery collection which centres around different interpretations of Lusardi’s slogan ‘The Magic in the Mind Echoes in Reality’; an inspirational message in which the power of a subconscious dream can be made real with a bit of stimulation and self belief. Each jewellery item comes in Lusardi’s signature anti gold, Included is the wishbone necklace, the Clash of Swords ring and the Bull necklace- an ancient sacred symbol of physical and spiritual strength. The four watches in the collection feature Hype’s most popular prints on the clock face, They are also marked on the back with the message ‘Just Believe the Magic in the Mind’- a merger of Lusardi’s slogan and Hype’s ‘Just Hype’. All pieces are available now online at hype


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