Today was a big day for the UK Sneaker scene, it was a day where High end Fashion retail finally recognised the Sneaker Culture as a culture and not just an opportunity to be cool, and it was the day The UK sneaker game got its first consignment store.
The Fresh Laces Sneaker Boutique is located in Harvey Nichols, Knightsbridge store on the lower ground floor Menswear department, they have two walls of sneaker heat and some displays showing off Yeezy’s, Jordans, Foamposites, Nike Air Max and more. The concept behind the permanent store is based on a commission based resell model, i.e you can bring your DS or Boxfresh kicks to the guys and they will sell them for you for your asking price, plus a small sellers fee. Check out the pics and the next time you are in Knightsbridge go and check it out.
Photography: Sam Boaz