adidas Shut Down a Chicken Shop to Launch the New Glitch Boot

adidas Football shut down a chicken shop in Hackney to celebrate the launch of their new Glitch boots.

Fans queued up to grab a chance to cop the rebranded ‘Glitch’ takeaway shop to get their hands on adidas’ silhouettes, which were served out of specially designed chicken box style packaging.

The Glitch models arrive in two new heat and light-reactive editions that offer an enhanced fit, with both models served up for free to customers by staff dressed in bespoke Glitch staff uniform.

Headie One performed on night and shelled down with songs from his mixtape ‘The One Two’ and “Know Better”.

Check out the best of the action below.

 

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