adidas Just Jumped Over Jordan for the #2 Sneaker Brand in the U.S. Spot

NDP Group’s Matt Powell Announced within a series of footwear-related tweets, impressive sales growth for the Three Stripes and also confirmed that adidas has overtaken Jordan as the #2 brand in the United States for sports footwear — an achievement he never thought he would see in his lifetime.

Powell is Arguably Kanye West’s biggest critic and firmly believes that the “Kanye Effect” doesn’t play a large role in adidas’ growth, Powell highlights the Tubular Shadow and Superstar as August’s top sellers for the German sportswear brand.

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